Articles by Beth Negus Viveiros

B2B marketers need to focus less on themselves, and more on creating a dialogue with website content, according to a new report from Forrester.

A gamified quest was the perfect way for Johnson & Johnson Vision to introduce a new contact lenses technology to physicians.

Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.

Restructuring processes to help sales reps find and use relevant content has helped Oracle increase customer engagement.

A newly revamped web presence is helping UL create a message of trust, a core value for the 125-year-old brand.

Wells Fargo EVP and head of integrarated marketing Michael Lacorazza shares how the bank shook up the status quo to connect with B2B audiences.

The typical length of a B2B video is getting shorter, but viewers are watching longer, according to a new report from Vidyard.

One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.

Rockwell Automation is launching the You Make It Challenge, a STEM competition designed to engage the next generation of makers and innovators.

Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.