Arthur Solomon
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Branding/Marketing
PR People Should Offer Publicity Alternatives to the Super Bowl, Olympics
Creating your own newsworthy, publicizable sports marketing program can achieve what every client wants from a PR firm—the positive earned media coverage that assures consumers remember who the sponsor is. Multimillion-dollar Super Bowl and Olympic brand campaigns are hard-pressed to deliver that.
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Crisis Management
Four Probable Client PR Crises in 2025
Our author predicts four PR crises that are likely to receive major media coverage in 2025. PR agencies with clients in those sectors must make certain that account groups are staffed with experienced personnel rather than newbies learning on the job.
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Media Relations
Six PR Lessons From the Presidential Election That Apply to All Practitioners
There are several important lessons from the 2024 Presidential Election that PR people can apply to non-political accounts, from dealing with media to performing research to preparing client talking points.
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