Author

  • Agencies

    Text Messages Add Up to Gift Certificates

    The number of young hipsters using text messaging is rising as fast as y cn rd ths. And at least one cellular company hopes to hang on to those lucrative texters—and prompt them to text even more—by launching a loyalty program in conjunction with …

  • Correction:

    Due to an editorial production error, the opinion column that appeared in the December issue was attributed to the incorrect author. Marketing for the

  • Major X List

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Cheery On Top

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Agencies

    P&I Postscripts

    7-ELEVEN: has signed on as the latest retailer to offer America West Gift Cards at participating stores. The chain joins Valero/Diamond-Shamrock, Rite-Aid, Staples and Winn-Dixie as current sellers of the first airline gift card. America West is the …

  • Juby Feeler Machine

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Micro Soft Words

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Agencies

    Matthews Joins EZ Scores

    Marc Matthews has joined EZ Scores, LLC, as VP-client development. He will also retain his position as president of Fairfax, VA-based Corporate Sport, and that company’s event packages will be utilized in EZ Scores promotions & giveaways contests. …

  • Inflation in the Industry of Interested Barbers

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • CREATIVE SHOWCASE Interoute Hails a Taxi

    CLIENT Interoute AGENCY Bite TAXI! Telemarketers from across the pond are calling U.S. executives in New York City and offering them a ride in a branded