According to Marchex, a digital call advertising company, mobile callers convert at much higher rates than PC users when it comes to travel. More specifically, the company’s report found that call-based conversions were more than 25 percent for rental cars and more than 20 percent for hotels. The study also found that callers from mobile…
So you have accounts on major social media channels like Facebook, Twitter, Tumblr and Google+ — now what do you do? While there are some out there who don’t see a link between social media activity and profits, the truth is that converting social media followers into real customers is, indeed, possible. To help businesses…
Just north of the border, a huge merger formed Canada’s largest online deals destination on Tuesday. TeamBuy.ca and Dealfind.com announced their merger, which it’s touting as “the largest ‘daily deal’ merger in North American history.” The newly formed company will have 3.5 million members, including 1 million in the U.S. “From a consolidation perspective, this…
Groupon has unveiled the Merchant Impact Report, a free tool integrated into the Groupon Merchant Center to give small businesses insights into how profitable deals with the provider are. This tool is being rolled to U.S. and Canadian out after what the daily-deals giant calls a “successful trial” among more than 1,000 merchants. “The Merchant…
According to the latest numbers from comScore Video Metrix, 181.7 million unique viewers in the U.S. viewed 38.7 billion online videos in December, a stark reminder that marketers should do what they can to get even a small piece of this action. Top online video content properties In December, the average online video viewer in…
Myths are “dragons” that storm the kingdom of lead generation, puffing smoke, creating confusion and stealing success from otherwise good strategies. Last week we looked at five myths plaguing businesses when it comes to generating high-quality leads: – It’s all about the cost per lead – Marketing and sales have full responsibility of results –…
Unbounce, a company that helps marketers create, publish and test landing pages, shares an infographic from ClickMeeting that examines the use of webinars. Before diving into the visuals, Unbounce offers five reasons why companies should use webinars for lead generation: 1) strong intent 2) more information than most forms of lead gen 3) they’re free…
If your affections for Groupon were rekindled by the recent resurgence of its stock price, this post from Sneha Shah, editor-in-chief of Green World Investor, should knock you down a notch. According to Shah, “investors should sell into the rally as the company does not have a coherent business strategy and suffers low competitive barriers…
Shopkick had its first profitable quarter in the fourth quarter of 2012, the company is announcing today. It credited its revamped Shopkick 3.0 app, launched in October, as a reason for a spike in holiday consumer usage and revenue. The company’s location-based shopping app rewards users for walking and engaging with products in brick-and-mortar stores.…
Now that Facebook’s Graph Search is unveiled to the public in all its beta glory, it’s time to consider what this might mean for marketers. To that end, Econsultancy spoke with a few experts to see what Graph Search will mean for brands, for instance. “Active outreach will be at the forefront of everyone’s minds,…
