Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn’t simply about deciding who is ideal; it’s also about determining who should be excluded. Audience suppression is a superpower that many advertisers don’t realize they have. When used effectively, it can be the […]

Apple and Major League Soccer signaled turning points when they signed a 10-year rights deal through 2032.

Disco balls, a dj, fog and lasers… This wasn’t going to be a regular trade show. Shoptalk 2025, a global event for retail and e-commerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-27, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top […]

There are a host of reasons why journalists reject pitches, but the most common cause is that far too often, the content being pitched is irrelevant to the specific topic or area that the journalist covers. Here’s how to ensure yours is relevant.

For decades, the Robinson-Patman Act (RPA) sat dormant, almost to the point of irrelevance. That changed in December 2024, when the FTC filed a lawsuit against Southern Glazer’s Wine and Spirits. It may signal a broader reckoning with how power is wielded in retail media today.

It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realistic AI models that didn’t exist, sparked online outrage. Comments like “False advertising!” flooded social media. Consumers felt deceived, and Mango’s attempt to save time and money came at the expense of something far more valuable: trust. Meanwhile, Dove was making waves for the opposite reason. […]

Why is programmatic media buying so dang complicated? That question was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week.

Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.

This week’s hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundance’s new home.

We talked about how AI adoption is impacting women at work, particularly those in PR and communications positions.