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B-to-C Events
At the Hot Fellas Bakery, HBO Max Treats ‘And Just Like That…’ Fans to an In-world Experience
“Hot bread, hotter guys?” Sign us up. HBO Max brought to life the cheeky Hot Fellas Bakery from “And Just Like That…” with an activation in New York City’s East Village from June 14-15. In the “Sex and the City” sequel series, character Anthony Marentino launches Hot Fellas as a bread delivery service staffed by […]
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Programming
What We’re Playing: ‘Death Stranding’ Is a Tale of Connectivity
On June 26, Japanese video game designer Hideo Kojima, the medium’s foremost auteur, released “Death Stranding 2: On the Beach” on the PlayStation 5. That may not sound like it relates to the broadband industry, but hear me out.
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Most Read
Fabletics names new CMO
Fabletics named Carly Gomez at its new chief marketing officer, leading brand, digital innovation and customer engagement initiatives. Gomez joined Fabletics in April 2024 as senior vice president. Gomez began working as the chief marketing officer in May, according to her LinkedIn profile. Prior to Fabletics, Gomez spent 11 years at Vans, the shoe brand […]
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Diversity, Equity & Inclusion
A PR Power Play: Zohran Mamdani’s Mayoral Messaging Masterclass
Zohran Mamdani’s campaign in New York City’s mayoral Democratic primary really defined what it means to connect and win in the digital age. Grounded in multilingual storytelling, community-first outreach, intersectional identity and multichannel presence, his campaign is a communications blueprint, and here’s why: Language & Narrative Clarity Mamdani speaks in the cadence of kitchen-table conversations. Clear, […]
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Diversity, Equity & Inclusion
PRNEWS Live: Where’s the Pride for Pride?
This discussion addressed the changes in Pride PR, as well as the proactive methods of some who are doubling down on Pride this year.
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Marketers
US Bank Is Using Synthetic Audiences To Generate Real Customer Insights
The scene: Sitting on a large wicker sofa 30 feet from the Mediterranean Sea drinking Perrier in the Riviera sunshine and talking to the chief marketing officer of a bank about generative AI, synthetic audiences and creative optimization. That’s how one rolls in Cannes. But rolling back the clock to 2023, which is when Michael […]
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Behind the News
Social Platforms Failed GLAAD’s Safety Test. What’s The Lesson For Publishers?
GLAAD’s 2025 Social Media Safety Index (SMSI) assesses the safety of six major platforms—TikTok, X, YouTube, Facebook, Instagram, and Threads—specifically for LGBTQ users. Spoiler alert: they all failed the test.
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Programming
DAZN’s Club World Cup Strategy to Engage U.S. Fans
While previous editions of the FIFA Club World Cup have paled in comparison to the spectacle of the international World Cup, DAZN is betting this year’s club-level competition will feel different when all is said and done.
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AI
The Culture, the Content, the Connection
At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here’s how brands, content creators, and publishers can tap into human moments to truly resonate.
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Trendwatch
Lifetime value is key for beverage marketing, Bero VP says
Premium nonalcohol beer brand Bero, which is co-founded by ‘Spider-man’ actor Tom Holland, is using a paid membership model to help drive repeat purchases. Bero is untapping a niche for itself: premium nonalcoholic beer. The brand launched in October 2024 with actor Tom Holland as the co-founder. Bero is targeting affluent consumers who are transitioning […]
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