If a brand is targeting the mom demographic with mobile campaigns, it’ll want to pay particular attention to their advertising efforts on the weekends. According to recent report from Jumptap, mothers’ use of mobile devices is dramatically higher than the average U.S. consumer’s usage on Saturdays and Sundays. Jumptap’s MobileSTAT (“STAT” stands for “simple targeting…
By Shannon Duffy, vice president of marketing, Salesforce's Data.com Think of the last time you engaged with a company. What was on your mind? Chances are there was a very specific thing you were seeking
Vine has done much more than make six-second videos a thing. For marketers, Twitter’s mobile app has breathed new life into the video medium, opening up a door to creative and fun ways to engage audiences, foster brand awareness, show off some personality and maybe even drive some sales. What is Vine? Vine was actually…
Incentivibe, a company that helps small businesses cooperatively run giveaways with each other, has created an infographic based on its own research on how giveaway contests can be used to motivate visitors and encourage them to become email leads. Here are some of the interesting tidbits: –
On Tuesday, it was announced that Salesforce would pay $2.5 billion to acquire ExactTarget. As part of its biggest acquisition yet, Salesforce has agreed to purchase all outstanding shares of ExactTarget for $33.75 per share, terms that weren’t received well by investors. “By combining ExactTarget’s leading digital marketing capabilities with salesforce.com’s leading sales, service and…
Taking another step toward monetization, Foursquare is testing paid promotions with some New York City-based merchants, according to Advertising Age. Until now, the location-driven social network has made paid promotions available only to national brands. This marks the first time Foursquare is generating revenue from small businesses. The small-business promotions enable these local merchants to…
LivingSocial posted a $50 million net loss in the first quarter of 2013, according to a filing from Amazon, which owns 29 percent of the No. 2 daily-deals company. This might be taken as bad news if it weren’t for the fact that Q1 2013 was actually an improvement of affairs for LivingSocial: revenue grew…
Wishpond, a company that helps run social campaigns, recently published an infographic offering an up-to-date look at social media marketing today. Here are some of the 17 statistics included in the infographic: –
Marketers have big plans for the major social media platforms this year, but daily-deals sites and geo-location services are falling by the wayside. These are some of the main findings from Social Media Examiner’s “2013 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.” We already covered the other…
According to a recent report from location-based mobile advertising firm Verve Mobile, about 7 in 10 mobile campaigns from quick-service restaurants (QSR) and casual-dining brands used location-based targeting. These campaigns performed two times better than mobile campaigns that didn’t leverage location targeting. According to Verve’s report, “State of the Market: Location Powered Mobile Advertising,” which…
