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  • Neverblue Media clicks with online marketers

    Neverblue Media Inc. foursome win BDC’s Young Entrepreneur Award for British Columbia

  • LashBack Launches CAN-SPAM Compliance Monitor

    LashBack Launches CAN-SPAM Compliance Monitor
    Email Marketing’s First Complete Compliance Service

  • Real-time Blogging

    Blogs have become a credible information source for public consumption, threatening news outlets and prompting them to hop on the bandwagon. Most media outlets, large or small, now have blogs on their sites. Unlike a print…

  • The Plan or the Trash Can II: An Email Marketing Guide

    The first installment of this email marketing walkthrough covered dividing your email master list into targeted subgroups. This week you can sit back, relax, and learn how to increase the open rates of your email campaigns through sender name optimization.

  • Social Media Optimization

    Two months ago Rohit Bhargava wrote an entry on his blog about the five rules his firm uses to socially optimize a site. This article is credited with pushing Social Media Optimization (SMO) to the forefront of our industry.

  • Italy and Microsoft Unite Against

    On Monday, Italy became the first European nation to agree to implement an anti-child-porn system developed by Microsoft. Both Italy and Microsoft believe that the rest of the continent will soon follow suit.

  • Affinity Circles Goes to the NBA

    The Portland Trail Blazers might not be the most advanced team in terms of on-court skill, but the organization just took a step towards being one of the more advanced teams in terms of online technology. The NBA team, which…

  • Coca-Cola’s New Enviga to Get Major Consumer Sampling

    Coca-Cola’s new green-tea product, Enviga, marketed as a great tasting beverage that will burn calories, is set to begin a very active consumer sampling program in the New York metro and Philadelphia areas.

  • New York Incentive Show Dies a Slow Death

    After 71 years as a staple in the New York market, the Incentive Show is closing its doors. The closure is being attributed to a gradual decline in the quantity and quality of attendees, which over the years eroded exhibitor enthusiasm for the show. The costs to operate the event also played a role in the demise of a show that brought major brands like Blockbuster, Harry & David, Coach and Bath & Body Works to work the floors at Jacob Javits Center, handing out everything from two-ounce bottles of cucumber melon body lotion to Moose Munch chocolate bars.

  • Denny’s Adds Free Kids Meal on Halloween

    Denny’s is tapping a Halloween theme to give kids an extra treat.