As much as I’d like to think I know about lead generation and lead generation companies, each day it seems I learn of a lead generation company and/or vertical that I didn’t know before. Reading alarm:clock a few days ago, I had the…

“How do other lead generation companies pro-actively improve their lead quality while still delivering on the growing volume demands of their clients?”

Heinz Ketchup is taking diners back to the 80’s with a Trivial Pursuit sweepstakes that starts out in restaurants and ends up online

Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year’s Eve. Under its biggest music promotion to date, Pontiac is

Big-name brands are boosting the holiday spirit with rebate offers tied to Classic Media’s re-release of animated Christmas DVDs, including Rudolph the Red-Nosed Reindeer, Santa Claus is Comin’ To Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo’s Christmas Carol and Cricket on the Hearth.

Google is still the king of search, no matter who you listen to. According to figures released by Nielsen//NetRatings, more than 3 billion searches were conducted on Google in October, which was about 49.6% of the total search…

Time and time again I’m asked: “What is the most challenging part of working with Affiliates?” Here is some feedback and insight for those on both the Affiliate and Affiliate management sides. To begin, here’s a phrase we’re all familiar with:…

An interesting bit of news made the rounds the past two days, that of the four-year old Google Answers shutting down. In theory, it made for a nice compliment to the company’s core product – a purely technology based…

Sites such as YouTube illustrate the challenges of ad matching well. Some incredible technologies have been developed that help tremendously, behavioral targeting being one. I have always liked what behavioral targeting…

According to the research firm Gartner, e-commerce lost almost $2 billion in 2006 thanks to security concerns that consumers feel when they shop online. About half of this figure ($913 million) was due to consumers who avoided…