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All Your Base Are Belong To Porn
Good Magazine, “media for people who give a damn” according to its Web site, recently unveiled a revealing video with some revealing information about the big world of porn.
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Google Looking To Profile Online Gamers?
Google has shaken many boots in the past whenever the media picked up on a possible privacy-infringing venture the search giant was looking to take, and there may be another on the horizon. Or maybe not.
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Apparel Sales Top Computer Sales Online
For the first time ever, apparel sales exceeded computer sales online in 2006. According to a study titled “The State of Retailing Online 2007” conducted by the National Retail Federation’s online arm Shop.org, U.S. consumers spent…
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A Site You Can’t Live Without
Some ideas take a while to grasp. Some make sense right away. Some might make sense but go nowhere. Others don’t seem to make sense right away but end up clicking at some point later. Some ideas become financial successes…
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Spotlight On… Daniel Starr Of Blockbuster
Blockbuster has leveraged their offline presence to expand their online store and vice-versa. I recently met with Daniel Starr, the Senior Director of Marketing for Blockbuster. Excerpts below.
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Search Arbitrage Strategies
Those not in the direct marketing space tend to have an antiquated notion of what it really means and associate search engine arbitrage only with affiliate marketers, generally in a negative light. Search engine arbitragers span the…
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Spam Hurts: Limit Complaints to Improve Results
One of the top challenges of any coordinated e-mail marketing program is maintaining a “clean” reputation with ISPs. Indeed this task can consume so much time and energy that many companies choose to abandon e-mail…
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Agencies
Circuit City Fields ‘Pirates’ DVD Gift Card
Circuit City is on board with Disney for a DVD gift card with clips from the new movie “Pirates of the Caribbean: At World’s End.”
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Spotlight On… Jonathan Shapiro Of MediaWhiz
Internet advertising has been a dynamic industry ever since the days of Prodigy and America Online. From buying basic text advertisements on the earliest websites, to buying cost per impression, cost per click, cost per action, then
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Nielsen//NetRatings Introduces VideoCensus
Internet media and market research firm Nielsen//NetRatings introduced its new online video measurement service, which is dubbed VideoCensus. Besides confirming Nielsen’s love of making one word out of two, this is an…
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