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Broken News: Statistical Phenomenon
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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AUCTIONADS WINS EBAY STAR DEVELOPER AWARD
AuctionAds, a division of MediaWhiz Holdings Inc., today announced it received the eBay Star Developer Award for “Most Innovative Application-Buyer” at the sixth annual eBay Developers Conference.
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Agencies
Kellogg Restricted Use of Licensed Characters Not Expected to Affect Industry
The Kellogg Co.’s announcement last week to stop using licensed characters to promote its products unless they meet nutrition standards is not expected to negatively impact the licensing industry.
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Datran Media Expands Into Asia with MadeForChina Deal
Datran Media, a leading provider of performance-based email marketing solutions based in the U.S., today announced its expansion into the Asia Pacific market following an investment in MadeForChina, a premier…
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Affiliate Summit East 2007 Sell Out
Affiliate Summit 2007 East, a three day conference starting on July 8th in Miami, is projected to sell out by June 22, 2007.
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Breaking Down Paid Search, Part 1
Google has long seemed to have a love/hate relationship with the affiliate marketing company. That is to say, they seem to hate affiliates and love to make their lives difficult. Two weeks ago we…
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Breaking Down Paid Search, Part 2
Even though the affiliates work within Google’s system, you can see why, taken together, Google might consider them a sub-optimal user experience. As we’ve seen, affiliate marketers, especially for popular offers, inadvertently allow…
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Overlapping Pays Off For Advertisers
Atlas Institute, a unit of aQuantive, Inc. released a study on Monday titled “How Overlap Impacts Reach, Frequency and Conversions” which examined the impact of advertising across Web portals such as Google, Yahoo!, MSN, and…
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Privacy Drama For Google
Privacy International, a company founded in 1990 and based in London, recently released a report that ranked Google last place among Internet companies in terms of privacy. None of the companies scored highly, but…
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Online Advertising in U.K. Is Expensive
According to a recent study titled “Pan-European Online Advertising Spend” conducted by the Interactive Advertising Bureau (IAB) Europe, $10.08 billion was spent in online advertising in the 13 countries included in the IAB Europe…
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