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Google Sites Continue Lead in Online Video
Recent figures released by comScore Video Metrix show that Google Sites pumped up its online video market share to 31.3% in November, an increase of more than two percent from October. Almost 3 billion videos were viewed on…
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Google’s Search Share Drops in December
Google handled 56.3% of all U.S. search queries in December, which was a drop from November’s 57.7% share. Its searches per user also decreased from 40.8 in November to 37.9 in December.
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Datran Media Announces Second Annual Marketing & Media Survey Results
80% of Marketers Report Email Is Strongest Performing Media Buy Ahead of Search and Display
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Marketers Say Email Performs Better Than Search And Display
SOME 80% OF MARKETERS REPORT that email is the strongest-performing media buy–ahead of search and display ads, according to the results of a new survey from Datran Media.
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Tumri taps online industry leader Calvin Lui for the role of CEO
Tumri, the leading provider of one-to-one online display marketing solutions, today announced the appointment of Calvin Lui as President and Chief Executive Officer. Calvin Lui joins Tumri with a history of success in building both sales and marketing teams and scaling businesses, particularly within the online advertising industry.
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Mobile Search: The New Frontier
Recent figures released by The Kelsey Group expect U.S. mobile search revenues to reach $1.4 billion by 2012. In 2007 this figure was $33.2 million, and 2008 is expected to see a figure of around $102.3 million.
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Online Video Matures
According to a recent study conducted by the Pew Internet & American Life Project, the number of U.S. online users who watch videos online increased 45% from late 2006 to late 2007. In 2006, about 33% of Web users said they visited a video sharing site, compared to 48% who said the same in late 2007.
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The Eyes Still Have It
Whenever there’s an old standard, there are always new ones that try to take its place. The same can be said about marketing and the old standard of reach. The up-and-coming concept of “engagement” has been gaining speed, but it appears that the number of eyeballs that a campaign will reach still trumps every other draw when it comes to alluring media buyers.
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WSJ.com Gives a Free Peek
Media mogul Rupert Murdoch has publicly expressed the possibility that the online version of The Wall Street Journal could offer the online public its content for free. As it stands, a year’s subscription to WSJ.com costs $79, while a dual subscription to both the site and the print version costs $99 for a year.
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Business Cycles
Taking a break from the economy for a minute, let’s think about something else typically on people’s minds this time of year, getting in shape. As it’s the start of the New Year, most people have walked by the mirror, looked…
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