April Berthene
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Pop-Ups
Cheez-It Boosts Social Buzz with Night Club Pop-Up
Experiential marketing success at Cheez-It combines a “relevant behavior” of its target audience with an absurd, irresistible experience, Senior Brand Director Cara Tragseiler says.
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AI
Gap Inc. Taps Gemini Enterprise to Become ‘AI-First’ Retailer
Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon Food Service and Virgin Voyages share goals and early results.
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Shopper/Retail
How Physical Stores Bring the Wayfair Brand to Life
Wayfair’s VP of Merchandising shares the strategy behind the company’s national store expansion plans and how a large store fuels loyalty for its brand.
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AI
Madison Logic-Harris Poll Survey: 73% of Marketers Say AI-Generated Creative is the Future of B2B Advertising
In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the transformation toward a data-driven and creative-first advertising solution.
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Branding/Marketing
Colgate-Palmolive’s New Corporate Logo Is Employee Approved
The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged.
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Shopper/Retail
Online Holiday Sales to Increase 5.3% Year Over Year, AI to Help
AI chat agents will refer six times more traffic to retail sites during the holiday season and influence billions of dollars in global online sales.
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Demand Gen
Top Marketing Takeaways From LeadsCon Connect
Top marketers in the lead generation space are grappling with how to show up where consumers are searching, how much to use AI and how to standout in an increasingly crowded landscape. Read the takeaways from LeadsCon Connect.
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Shopper/Retail
Bissell Shares Four Quick Customer Experience Conversion Wins
Cleaning products manufacturer Bissell tests copy and website organization to boost sales.
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Data & Analytics
Athleta Uses On-Site Search for Better Marketing Insights
Gap-owned Athleta overhauls its content management system and connects its digital and marketing teams to quickly produce more personalized content.
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Campaigns
Dollar Shave Club Taps Real Men for ‘Edgy’ Campaign Creative in New Razor Launch
Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output includes taglines ‘Sharp AF’ and ‘Me Shave.’
