April Berthene
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AI
EBay Readies for AI Search Shift
Marketplace eBay says its decades of experience with SEO helps to ensure its listing pages are easily indexed so that AI search platforms can cite its product pages.
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Campaigns
Sara Blakely’s Sneex Evolves Marketing to be More Approachable
Chief Marketing Officer Rachel Goldflam discusses future goals for the 1-year-old Sneex, and its latest campaign targeting the luxury heeled sneakers at commuting women during New York Fashion Week.
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AI
Qualia Life CMO Lays Foundation for AI to Crawl, Source its Pages
After noticing an uptick in traffic from generative AI, supplements brand Qualia Life is investing in an AI friendly marketing strategy.
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Branding/Marketing
Marketers on Fire: Archer’s VP of Marketing Dishes on Meaty Sales Uptick and First Brand Campaign
After a 90% surge in sales, meat stick brand Country Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares Archer’s marketing journey with Chief Marketer.
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AI
Shoppers From Generative AI Browse More, Convert Less
Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert.
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Marketers
Big Green Egg Shifts to Storytelling Marketing to Modernize its Approach
Big Green Egg and Ace Hardware partner for contest giveaway to showcase neighborhood heroes. The initiative is part of the grill brand’s new way of marketing itself with lifestyle storytelling.
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Shopper/Retail
Furniture.com Taps Agentic AI to Double its Repeat Shopper Rate
After listening to customer surveys, Furniture.com moves from being a lead generator to a marketplace with the help of AI agents. GM Dan Russotto says the goal is to double its repeat shoppers.
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Shopper/Retail
Why Ace Hardware Says Being a ‘Late Mover’ to Retail Media is a Benefit
Ace Hardware unveils its Retail Media Network, RedVest Media, which will launch in October.
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Shopper/Retail
Innovative Eyewear Increases Sales, Brand Cachet With Reebok Licensing Deal
Reebok.com sells smart glasses from Innovative Eyewear. The manufacturer’s CEO shares how the Reebok brand license will propel sales for years to come.
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Shopper/Retail
How NordicTrack Expanded Its Gamified Race Feature to Boost Retention
Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and exercise bikes to help retain members and spur them to exercise more frequently.
