April Berthene, Author at Chief Marketer

Style quiz increases conversion, decreases returns at Carve Designs

Carve Designs vets all of its technology deployments on if it will produce a high return on investment, CEO Thayer Sylvester says. The style quiz checks all the boxes but robust personalization has not proved its worth yet. Apparel brand Carve Designs wants shoppers to find their ideal swimsuit fast, buy it and then keep […]

Shopper/Retail

Ecommerce claims growing share of Black Friday sales

Analysis shows a ‘modest’ increase in Black Friday foot traffic and store sales, while online sales surge year over year, according to new data from the NRF, Mastercard SpendingPulse and Placer.ai. On Black Friday 2024, U.S. retail sales increased 3.4% year over year, according to Mastercard SpendingPulse. Broken out by channel, however, and the disparity […]

Shopper/Retail

Walmart grabs the most TV viewers with Thanksgiving weekend ads

Macy’s scores big with actor Alison Brie, and Amazon increases its investment in Prime-specific holiday ads. Walmart captured the highest share of holiday TV ad impressions during the five-day period Thanksgiving through Cyber Monday, according to data from media performance vendor iSpot.tv. Macy’s and Amazon grabbed the next highest share of voice over the holiday […]

Cyber Monday online sales increase 7.3%, reach $13.3 billion

Larger-than-expected discounts from retailers and shoppers purchasing higher-ticket items drove the online sales increase, according to Adobe Analytics. Cyber Monday remains the king of online shopping days, with online sales increasing 7.3% year over year to $13.3 billion in U.S. sales, according to Adobe Analytics data. This is the single largest online shopping day […]

Shopper/Retail

Which affiliates drive the most value?

Hair styling products brand Ella Bella targets listicle blogs to drive traffic and conversions to its Amazon product pages. List-based articles, like “The Top-10 Hairdryers,” are key revenue drivers for hair products brand Ella Bella. The web-only brand primarily sells its products on Amazon.com, and Ella Bella needs outside sources like these blogs to drive […]

Shopper/Retail

We want to hear from you

Hello readers! With the year wrapping up, we’d love to take stock on how Multichannel Marketer was able to meet your needs with a short survey. Just one year ago, Multichannel Marketer was still an idea. Over the past few quarters, our parent company Access Intelligence honed in on our coverage area and […]

Exploding Kittens hides limited ‘Goth’ edition games at Target stores for Black Friday

Game manufacturer Exploding Kittens aims to make shopping more fun by hiding limited editions of two of its recently released games at every Target store. VP of marketing Daisy Ritz says the strategy aims to create buzz online and cement loyalty to its brand. As a game manufacturer, Exploding Kittens wants to ensure its customers are […]

Shopper/Retail

Nordstrom refreshes its app with more editorial content, generative AI

Nordstrom unveiled a refreshed shopping app this month with more editorial content aided by generative artificial intelligence, better search results, better personalization and a more prominent focus on its loyalty program. The department store’s app has a new look and feel that aims to be more vibrant, provide better inspiration and make online shopping feel […]

Shopper/Retail

Can CEO Joe Megibow turn Casper around?

Megibow is still in his first year as CEO of Casper, the once DNVB mattress darling. Megibow sits down with Multichannel Marketer to discuss rightsizing the business, its focus on customer service, the role of stores and profitability. By 2025, mattress brand Casper will be profitable. And growing, said Casper CEO Joe Megibow. Megibow — […]

Michaels brings its marketplace to real life

Arts-and-crafts retail chain Michaels is hosting its marketplace sellers in stores to sell their goods. The initiative aims to drive awareness to its handmade marketplace MakerPlace. Michaels is bringing its marketplace sellers into its stores to increase the visibility of its new handmade marketplace. Michaels launched its marketplace, called MakerPlace, in fall 2023. The […]