Arnold Fishman, president, Marketing Logistics Inc., Highland Park, IL, died at 73 on Saturday, Oct. 9, from a brain tumor.
In his honor, the National Mail Order Association has created a Hall of Fame and inducted Fishman as its first member.
Fishman had recently completed the 18th edition of “The Guide to Mail Order Sales.” In addition to being on the board of directors for the National Mail Order Association, he served on the board of the Journal of Direct Marketing and was a member of the American Marketing Association and the American Statistical Association, among other professional organizations. He was also a past chairman of the Statistics Committee of the Direct Marketing Association.
His career included being president of the Consulting Group at the Maxwell Stoge Co. as well as director of market planning at Citibank, the Franklin Mint, and Paramount Pictures. He was also director of research for Hoke Communications.
Fishman is survived by his wife, Grace, his son, George, and his daughter, Hillary.
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