Ann Taylor Taps Alliance for Credit Card Program

Posted on by Chief Marketer Staff

AnnTaylor Stores Corp. has hired Alliance Data Systems Corp. to launch a new co-branded MasterCard credit card and cardholders rewards program.

The budget was not disclosed.

Specifically, Alliance will provide direct mail and e-mail marketing services, account acquisition and activation; receivables funding; card authorization; card issuance; statement generation and customer service for the company.

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