Alloy, Inc. has hired John Glascott as executive VP-sales for 360 Youth, the firm's youth marketing division.
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| John Glascott |
Glascott will oversee New York-based 360 Youth's national sales efforts including tapping the division's college and teen marketing network to provide sales and marketing services to clients. He reports to Matt Diamond, CEO of Alloy.
Most recently, he worked for Yahoo! as the East region vice president, where during his tenure, he led a 70-person sales team for advertising and marketing services sales, including sponsorships, consumer promotions, direct marketing and e-commerce programs.
Alloy targets Generation Y, a demographic of more than 60 million boys and girls in the U.S. between the ages of 10 and 24.
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