Aligning with Mars
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by Chief Marketer Staff
Mars Advertising of Southfield, MI, formed an alliance with Agency Won, a Mooresville, NC-based sports marketing company, to help clients develop retailer-specific sports-related promotions.
Agency Won specializes in NASCAR promotions, with on-track marketing services including show car events and hospitality programs, plus off-track events like licensing and driver endorsements.
“We are combining the account-specific marketing that we have specialized in for over two decades with Agency Won’s thorough knowledge of NASCAR,” says Mars chief operations officer Ken Barnett.
The 250-person Mars agency places No. 34 on the promo 100 ranking with $11.3 million in 1997 net revenue.
