ACCOUNT ACTION: MARCH 2000
Chicago-based event specialist GMR Marketing, Chicago, named by March Indy International, New York City, to handle racing program promos including track-side and event marketing, merchandising, branding, and communications.
Freedman, Gibson & White, Inc., Cincinnati, named agency of record for the city’s Gold Star Chili chain.
DVC, Morristown, NJ, named agency of record for Georgia-Pacific Corp.’s consumer packaged products division, Atlanta.
Ryan Communications, Syracuse, New York, named to handle a horizontal marketing program for Oki Data, Mount Laurel, NJ. Ryan was also named agency of record for Internet company BizSafety, Asheville, NC, and tapped to handle residential marketing program for Carrier Enterprises, West Caldwell, NJ.
New York City-based Kirshenbaum Bond & Partners named strategic marketing partner for Home Shopping Network, St. Petersburg, FL, to handle long-term brand strategy including advertising, design, consumer p.r., promotions, and online and offline event marketing.
Motorola, Schaumburg, IL, and Auto Nation, Ft. Lauderdale, FL, identified as charter clients for Einson: OnetoOne, a new alliance between Paramus, NJ-based Einson Freeman and interactive marketing company One21 Interactive, Boston, that will develop marketing programs for e-commerce ventures.
