75% of Consumers Will Resent a Brand if They’re Bombarded by Email Marketing Messages

The next time you want to reach people via a series of email marketing messages, make sure what you deem as a proper frequency won’t be interpreted as bombardment by recipients.

According to an online survey from YouGov commissioned by Emailvision, three-quarters of respondents said they would resent a brand after being bombarded by emails.

The survey found that 75 percent of consumers would resent a brand after a deluge of email marketing messages from the company, while 71 percent said being sent unsolicited email messages would also make them resentful of the brand.

Meanwhile, 50 percent of respondents said an incorrect spelling of their name would be reason for resentment, while 40 percent said the same about getting their gender wrong.

“Incredibly, the same survey revealed that an unexpected 40 percent stated that they would not share any of the personal details listed with a brand in exchange for better targeted offers; emphasizing the need to provide value through personalized communications,” Emailvision remarks. “With respondents 55 and over, this figure rose to 49 percent.”

The company looked at what bits of personal information online consumers would be willing to share in exchange for better targeted offers. Here were some of the responses:

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