7-Eleven Stores is running a two-for-one deal on Spider-Man flavored milk.
The account-specific promo, from beverage marketer Bravo! Foods International Corp., attaches instant-redeemable coupons to 16-oz. bottles of the vitamin-fortified milk. The Ransom Group, Lakeland TN, handles package design and coordinated the on-pack coupon.
“We felt the timing was appropriate to launch a Spider-Man promotion to raise awareness of our entire line of Super Hero Slammers, which are featured at 7-Eleven Stores,” said Bravo CEO Roy Warren in a statement.
Bravo singled out Spider-Man to capitalize on the superhero’s current high profile thanks to Sony Pictures’ hit film. The Super-Hero Slammers line also includes Captain America and Hulk varieties, as well as Dark Strawberry (with Marvel Enterprises’ Daredevil character) and Fierce Caramel (with Wolverine, from The X-Men).
The line launched in May, with distribution in Target, Wal-Mart, Albertsons, Ralph’s and H.E.B. stores. Bravo licensed the characters from Marvel Enterprises, and added different vitamins to each flavor to match one superhero’s powers.
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