Year: 2025
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AI
Amazon Is Bringing Contextual, AI-Generated Pause Ads To Prime Video
Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts presentation on Monday.
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Programming
In the Wild: AMC’s The Walking Dead Haunts NYC for Dead City Season 2
Almost 15 years since the franchise’s debut on AMC, “The Walking Dead” is still haunting our dreams as well as our IRL streets. Ahead of May 4’s Season 2 premiere of “The Walking Dead: Dead City”, the network hosted a series of zombie-filled events and spooky appearances across New York City. “Taking over the Big […]
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Shopper/Retail
The Honest Kitchen CMO bets on authenticity in new marketing campaign
The 23-year-old pet food brand highlights messy pet moments in its first full-funnel marketing campaign. Chief marketing officer Miki Dosen details the campaign’s inspiration, strategy and early results. For the first time in its 20-plus years, pet food company The Honest Kitchen launched a full-funnel marketing campaign. With its launch into PetSmart stores across […]
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B-to-C Events
Pop-up Perfumeries
The power of fragrance to elicit deep emotional responses and improve memory recall at live events isn’t a new concept. But several brands have been offering a fresh take on scent-centric experiences to cut through a beauty category that is becoming increasingly oversaturated—and the data fueling the surge in pop-up perfumeries doesn’t lie. According to […]
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Marketers
AI Will Replace Marketing Jobs As CMO Budgets Stagnate, Says Gartner
It’s official: AI is coming for marketing jobs. CMOs’ ad budgets are flat this year compared to last year, according to Gartner’s annual CMO Spend Survey. Fifty-nine percent of CMOs said they don’t have enough budget to execute their strategy this year. Overall, brand marketing budgets will average 7.7% of company revenue in 2025, the […]
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Programming
Upfront Out Front: NBCU, Fox Corp. Make Their Pitches
Economic concerns may be in the headlines, but networks still pulled out all the stops for the splashy spectacle of the network upfronts Monday. They also announced some real news.
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Technology
NewFront Presentations Tout Interactive TV Advertising
One big theme of the 2025 NewFronts: consumers are being encouraged to interact with ads through QR codes and gamified experiences.
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Brands on Fire
Brands on Fire: Coors Light Marketing VP on Audio Storytelling, Banquet’s Gen Z Following and AI Experimentation
Marcelo Pascoa, VP of Marketing at Molson-Coors, discusses Coors Light’s new audio-based cold plunge ad, reinventing Coors brands for younger folks and his approach to AI-based storytelling.
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Social
Report: Marketers Lean into Paid Social as Email Remains a Top Channel
Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven most effective.
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CTV Roundup
This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities
Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads – a shift in marketing that was particularly apparent at the 2025 NewFronts presentations in New York City this week.
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