2025 - Page 9 of 156 - Chief Marketer

Why the Most Effective Holiday Ads Aren’t New at All

By Ty Tinker, Director of Analytics, AdQuick Each year, marketers enter the holiday season with the same marching order: make it new. New creative. New messaging. New ideas to stand out in a crowded, hyper-commercial moment. The pressure is understandable—but the numbers tell a different story. Many of the most effective holiday campaigns aren’t new […]

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Cynsiders

AI Helps Media Companies Balance Supply Path Optimization and Revenue

By Amit Gelber, Chief Growth Officer at Perion A healthy market has a good balance between supply and demand. In digital advertising, brands bring their budget to publishers who offer audiences, inventory and performance. Of course, many layers of ad-tech have been built up over the past twenty years to complicate this market. So much tech, […]

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Shopper/Retail

New Snipes Loyalty Program Touts Cash Back

Shoe retail chain Snipes aims to increase purchase frequency with its new loyalty program Snipes Reserve.

B-to-C Events

Cover Story: Inside the Meteoric Rise of Immersive Entertainment Experiences

A century ago, consumers were shuffling to big-top tents in droves to experience the grand display of surprise, t and spectacle that circuses had to offer. Today, the “greatest show on Earth” just might be the IP that a brand translates from the screen to the stage for an audience that is already privy to the plot.

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Decoder

California Dreamin’ Of Privacy: What The Opt Me Out Act Means For Publishers

California’s new Opt Me Out Act ushers in a one-click, browser-level opt-out that will reshape how publishers monetize audiences and manage data.

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B-to-B Events

Experiential Marketing Trend of the Week: Event Spas

Gen Z helped put wellness on the map, both as a lifestyle space and a business imperative. In events, wellness has been steadily evolving from a conversation, to an activity, to a full-on sponsorable engagement for brands—this year, among non-endemic companies, especially. Earlier this year, retail and e-commerce professionals were treated to recharge experiences at […]

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Cynsiders

Premion: Innovating for SMBs

Premion has been recognized on Cynopsis’ inaugural “25 in 25” list, which celebrates companies shaping today’s rapidly evolving media landscape. For Premion, that impact comes from leveraging new technology to expand what’s possible for local advertisers. Daniel Spinosa, President of Premion, shares how SMBs can finally have a meaningful seat at the table. How has […]

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Cynsiders

Cynopsis “25 of 2025”

The Cynopsis 25 of 2025 honors companies that are helping redefine how audiences connect and how brands grow — across retail media, measurement, AI, streaming, and beyond. Cynopsis salutes them for helping to shape the next chapter of the media industry! The List Advertiser Perceptions All Women’s Sports Network Amazon Ads x iHeartMedia AMC Networks […]

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Data-Driven Thinking

AI Is Bringing MFA To Social Media. Here’s How Advertisers Can Avoid It

AI has changed content creation overnight. What once required time, skill or a production budget can now be spun up in seconds. That’s led to an explosion of low-quality, made-for-advertising (MFA) content, not just across obscure websites but on social platforms like TikTok, YouTube and Meta. For years, MFA was a mostly web-based problem: cheap, […]

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