Year: 2025
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Cynsiders
AI and Accessibility Fuel a New Wave of Growth in CTV Advertising
By Dan Larkman, CEO and Founder of Keynes Digital Why are so many of today’s leading CTV buyers entering the channel for the first time? Are there specific tools that can create more successful outcomes than others? The CTV market has seen strong double-digit growth, becoming a must-run channel for brands looking to reach new […]
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AI
Target Debuts Enhanced AI Gift Finder for Holiday Season
Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.
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Programming
Disney Stays Poised in YouTube TV Fight
Disney’s earnings call covered everything from streaming growth to where the company stands on current M&A rumors, yet the ongoing carriage dispute with YouTube TV cast a shadow over the House of Mouse’s results to close out the fiscal year.
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Programming
In the Wild: Netflix Housewarming Party in Philly
Philadelphia’s tallest skyscraper, the Comcast Technology Center, may tower over the city, but Netflix’s new space stole the spotlight last week.
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Cynsiders
Curation Fills In Gaps Left by Deal IDs on CTV
By Michael Shaughnessy, COO at Kargo Deal IDs have been around for over a decade, which means they have been available for nearly the entirety of programmatic CTV media buying. But Deal IDs haven’t been able to deliver exactly what advertisers have been looking for, or curation wouldn’t have taken off the way it has. By […]
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AI
Google Rolls Out Chatbot Agents For Marketers
The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor. Google debuted the two in-platform chatbot solutions at Google Marketing Live in May and is now rolling these bots out to all English-language accounts, Google VP of […]
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AI
Everyone’s A Little Scared Of AI – Even The CEO Of This AI-Powered Platform
AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […]
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Digital & Technology
How a PR Team Used AI to Scale Smartly, Thrive and Achieve a 5X ROI in 10 Days
AI is a readymade solution for scaling. For the price of a ChatGPT subscription, the firm expanded capacity immediately in a way that could also easily cut back without impacting the team.
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Research
Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026
A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.
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AdExchanger Talks
Retail’s AI Moment Is (Almost) Here
Jeff Cohen, Skai’s new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dots and rethinking their playbooks for the AI era, even though the shopping bots aren’t quite there yet.
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