2025 - Page 104 of 156 - Chief Marketer

How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds

Americans are dealing with tumultuous change. For an ecommerce ad agency, that means navigating the same tariff craziness, Temu advertisements being pulled from the US market, the Meta ad platform going haywire and platform AI solutions all looking to replace human agency services.

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Data-Driven Thinking

Unpacking Google Breakup Proposals: New Rules, New Risks For Marketers

A long-simmering antitrust battle concerning Google’s ad tech business has reached a decisive turning point. On April 17, 2025, US District Judge Leonie Brinkema ruled that Google violated sections one and two of the Sherman Act. She found that Google monopolized the open-web display publisher ad server market (via DFP) and the ad exchange market […]

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B-to-C Events

The Brief: Cheese Raves and Cannabis Countdowns

This week’s hot takes on hot topics in experiential marketing cover Cheese Raves, Fast Food Financing and 4/20 countdowns.

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Cynsiders

AI and Ad Insertion: How Machine Learning Is Changing Product Placement and Brand Integration

By Moe Nagle Competition for eyeballs is fierce. Just ask Deloitte, noting in its 2025 Digital Media Trends report, studios and streaming providers are facing off while social video platforms are proving contenders. Streaming and on-demand viewing are shifting traditional ad models. The surge in recent years in streaming on-demand video has resulted in fragmented […]

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ROI | Metrics

If Macro-Economics Are Wreaking Havoc on Your Marketing, You Need to Quantify Your Micro-Economics

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping marketers navigate tariffs and shifting market dynamics with data-driven insights. Partner Content by Mutinex.

Branding/Marketing

How To Create High-Quality Videos On A Budget (Yes, it is Possible)

With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.

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B-to-C Events

Scream Machines

Whether in response to joy, fear or frustration, screaming is a part of human nature that marketers are tapping into to foster richer memory-making. Activations that center around screaming booths and audio-triggered vending machines are popping up to provide consumers with a participatory activity that inherently elicits heightened emotions (and, usually, a good laugh). Depending […]

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