2022 Upfront Themes: Streaming Video, Film Content and Live Sports

Posted on by Chief Marketer Staff

Networks and broadcasters pulled out all the stops to showcase new content to marketers at the upfronts this week in hopes of luring in ad dollars. But the star of the show this year was streaming video rather than linear programming. AdExchanger looks at the key themes presented to media buyers, including alternative currencies, film content and the enduring appeal of live sports.

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