2022 Upfront Themes: Streaming Video, Film Content and Live Sports

Posted on by Chief Marketer Staff

Networks and broadcasters pulled out all the stops to showcase new content to marketers at the upfronts this week in hopes of luring in ad dollars. But the star of the show this year was streaming video rather than linear programming. AdExchanger looks at the key themes presented to media buyers, including alternative currencies, film content and the enduring appeal of live sports.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!