Month: June 2014
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Digital
Popular Styles of “Explainer” Videos
Eight top explainer videos and recommendations on how to use them for B2C or B2B marketing.
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Digital
Forecasting Helps Marketers Set Digital Budgets
Goal setting and forecasting is essential in creating a successful digital marketing budget.
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Data & Analytics
Jay Baer on Creating Value in Marketing
Today, a “friend of mine” mentality is replacing “top of mind” for consumers—and here’s why marketers need to catch up.
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Getting Consumers Hyper-Engaged
Google talks consumer engagement at Integrated Marketing Week.
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Agencies
Maximizing Your Mobile Traffic — 3 Tips
Engagement should be instant for mobile campaigns in order to capture and convert leads.
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Agencies
Chief Marketer Listline June 4
Lists featured this week include Fragrance.net PIP and Get Motivated Seminars.
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Agencies
Does Targeted Push Text Work Better than Broadcast? Report
This new report from Urban Airship provides results on how and why targeted push texts work better than broadcast.
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Data & Analytics
4 Strategies to End the Struggle Between Marketing and Sales
Here’s how to get started finding common ground and improved communications between marketing and sales.
