Month: June 2013
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Agencies
Chief Marketer Listline June 13
Lists featured this week include Our Sunday Visitor, Obama for America and WorkWearSavings.com.
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Social
Foursquare My History Feature Recommends Places Based on History
Foursquare has partnered with Samsung for My History, a new feature that will provide users with individualized heat maps to receive recommendations on places to visit based on where they’ve checked in before.
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Agencies
Using Facebook as a Gateway to Consumer Data
Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.
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Agencies
5 Tips to Boost Mobile Conversions
Mahi de Silva (Harvard Business Review) Some companies can benefit from a mere interaction or click on a mobile ad, but others (e.g., financial services, education, automotive, restaurants, etc.) only benefit if a user fills out a form, calls to schedule an appointment or gets directions, among other actions. Performance advertisers looking to improve mobile […]
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Agencies
Consumers Numb to Personalization: Report
Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of their top annoyances, according to a report from the Economist Intelligence Unit and Lyris.
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Social
Facebook Hashtags: What Marketers Need to Know
(Facebook Studio) This week, Facebook officially unveiled functional Facebook hashtags for people and businesses on the social network to discover and engage in the conversations around the 4.75 billion pieces of content shared on Facebook each day. Hashtags are now available to a small percentage of people and pages on Facebook, and Facebook will roll […]
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Social
American Airlines Marketer on Ramping up Social Media
American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.
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Acing Social SEO: A Brand’s Guide to Getting Started on Google+
By Lauren Blecher, social media account manager at Webmarketing123
Social search has arrived. With the release of Facebook’s Graph Search, Twitter’s keyword targeting in timelines, and LinkedIn’s recent search update, the line between SEO and social is blurred at best. This brings us to the realm of social SEO, where Google+ is the oldest player in the game at just 2 years old. If your brand has yet to give the platform a try, now is the time to get started.
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Agencies
DMEF Changes Its Name to Marketing EDGE
The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.
