Month: February 2012
-
Agencies
Marketers Help Consumers Stick to New Year’s Resolutions
Trying to get consumers to change their habits for the better is an annual first-quarter ritual
-
Email
Emails We Love: Valentine’s 2012 Edition
Responsys reports the volume of promotional emails for the week prior to Valentine
-
Agencies
Tip: Consider Your DRTV Timing
For golfers, the end of the game may be the perfect hour for a cocktail. For Backjoy Orthotics, it’s the perfect time for promotion
-
Agencies
Using Data to Channel-Optimize Marketing
Marketing isn’t taught by the mathematics departments within colleges and universities, but some day maybe it will be. Each day, marketers are more dependent on the numbers. Metrics and measurements talk to marketers, revealing secret insights into campaigns. For example, data analysis shows how channel optimization makes money.
-
Agencies
Marketing Valentine’s Day to the Procrastinator
Are you part of the one percent that waits until February 14 to begin shopping for Valentine’s Day? You’re not alone.