Month: February 2012
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Agencies
2012 Trends To Watch in Games and Sweeps
What to watch this year in games, contests, and sweepstakes.
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Agencies
Smartphone Users Aim for Apps Over Mobile Web
If you’re torn between developing a mobile app or optimizing your Web site, consider what device users you’re targeting
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Agencies
Retargeting Outperformed General Sites in 2011
Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.
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Agencies
How Web Tags Can Help You See What’s Really Working on Your Site and in PPC
Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.
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Agencies
Red Rose Stirs Sharing with Ecard Valentine Promotion
Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.
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Acquisition
CM Listline: Tapping Masterfiles for Recency and Efficiency
Real-time advertising and retargeting online may be working for some, but most marketers with a sustainable growth plan for new customer acquisition still rely on mail to drive web traffic and conversions. If timing is everything, then recency is critical—but it's not that easy to find enough "fresh" names to test. Unfortunately, it still takes a lot of effort to net out an adequate prospect file from the merge-purge of multiple response list hotlines due to the costs and time required to get the job done right.
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Agencies
The Best of the Best: Four Game Changing Ideas from IMA Winners
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012