Month: February 2012
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The Week in Review
Headlines from the industry.
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YouTube, Hulu and VEVO Lead All Online Video Destinations in December
According to Nielsen, YouTube led all online video destinations in the U.S. in December when it came to the number of unique viewers it drew and the number of total streams. However, Netflix engaged its viewers for the longest average time.
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38% of Cellphone Owners Called a Friend for Purchase Advice While in a Store During the Holidays
The Pew Research Center’s Internet & American Life Project found that more than half of U.S. adult cellphone owners used their cellphone during the holiday shopping season for one of three reasons: to call a friend, to look up reviews of a product online and to look up the price of a product online while…
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75% of Americans Have Used Their Mobile Phones in the Bathroom
According to 11mark, three-quarters of Americans with mobile phones have used their phones in the bathroom, with more men than women reporting that they don’t go to the bathroom without their mobile phone.
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The State of Social Media
Compete recently released “The State of Social Media: First Edition”, which discuses data illustrating how consumers use social media sites. Among the findings in the report is that half of Facebook’s active user base signs in every day.
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New e-Miles Members Now Have Gift Card Reward Options
New York City, NY (January 31, 2012) — e-Miles®, a unique advertising channel that engages customers with relevant advertiser messages, today announced that new members can choose to redeem the e-Miles currency they earn for watching, reading and responding to targeted advertising for Amazon.com Gift…
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Agencies
Shop.Org’s Holiday Online Sales Survey Offers Strategies for 2012
The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.
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Agencies
A Cynical Approach to Telemarketing Jobs
A new bill has been introduced in Congress that would penalize American companies for sending their telemarketing operations abroad and ostensibly depriving Americans of jobs during a period of massive unemployment
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Agencies
Postcards Boost Car Repair Shop Sales by 30%
Knoxville, TN garage First Choice Automotive has boosted its sales by about 30% in the past couple of years thanks to locally targeted postcard mailings.