February 2012 - Page 14 of 52

Glamour and SpyderLynk Test Mobile Shopping from the Back of a Taxi

A new partnership between Conde Nast

Live Alligators in NYC Draw Crowds, Press for “Swamp People”

The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City

Data & Analytics

Use Email To Give Your Social Content Traction: 4 Tips

What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?

Agencies

5 Tips to Find High Performance Segmented B-to-B Prospect Lists

Here are 5 tips to help you find or build segmented prospect B-to-B lists that produce the best ROI and lowest cost to acquire a buyer of your own

Agencies

Netflix Metrics: Subscriber Levels Rebound And Profits Rise After PR Misstep

By the end of the fourth quarter, Netflix had added 610,000 customers to its U.S. subscriber base. The catch is that nearly all of those subscriptions are, at least initially, added within its “free subscriber” promotional category

Agencies

Chief Marketer Listline February 6

Chief Marketer and NextMark offer a selection of files new to market, including Catholic Advocate Educational Fund and RetirementJobs.com RideAlong.

Loyalty Beyond Reason

Would you give up your spouse just to keep your status in a loyalty hotel program? Would you choose your hotel loyalty card over your wife if you had to pick just one thing to travel with? If you

Agencies

Mattel Extends Reach of New Toy with Branded Entertainment

Mattel is out with a new line of Hot Wheels vehicles and has created an online game and animation series to extend the reach of the toys to an older audience. Branded entertainment extends new Hot Wheels toy to tweens and teens The Hot Wheels Battle X …