Month: December 2011

• Agencies

  Catholic Charities Chapter Reworks Mailings

  The Catholic Charities Archdiocese of New Orleans is revamping its direct mail strategy to better promote its nearly 50 programs both to donors and prospects.

• The Challenges of Healthcare Reform for B2B Marketers

  Chief Marketer recently talked with Lindsay Resnick, CMO of KBM Group: Health Services, to get his thoughts on the impact of healthcare reform on B2B healthcare marketers.

• Creating a B2B “Culture of Sharing” to Encourage Innovation

  Do you find that 80% of the ideas come from 20% of your people? If so, the question for you as a marketing leader is how you tap the creative juices of the whole team, especially those who are less vocal.

• Agencies

  Trade Show Demos Help Hill Rom Engage Customers

  A revamped trade show booth that engaged nursing professionals with the brand boosted sales and customer relationships for medical technology marketer Hill Rom Holdings Inc.

• Agencies

  Customized Mailings Promote PIP/Sir Speedy Franchise Services

  Franchise Services Inc. brands Sir Speedy and PIP Printing and Marketing Services are using custom printed direct mail pieces to promote their range of services.

  Simply put, says David Robidoux, vice president of marketing services: “We’re using PURLs to sell PURLs.”

• Agencies

  List Segmentation Trends in 2012

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What new list segmentation trends do you expect to see going forward?

• Agencies

  Mobile, Social Data Transforming Marketing for the Holidays—And Beyond

  Almost every CMO went into Black Friday and CyberMonday with one thought in mind: shoppers are more price-sensitive than ever before. But what actually happened on Black Friday and CyberMonday radically shifted the conversation. Consumers spent like mad—online and on mobile devices.

• Social

  Eight Ways to Market More Socially This Holiday Season

  Some key dates during the peak of the holiday season still lie ahead and keeping a handy list of tips and reminders will help marketers get the most out of social media and Facebook ads during the holidays

• What We All Learned from the A&P

  three core beliefs. We rooted for the Dodgers against the Yankees (then waited for the Mets and rooted for them); we voted the straight Democratic ticket; and we shopped at the A&P

• Agencies

  Driving For the Green: A Q&A With TaylorMade Golf’s Bob Maggiore

  Chief Marketer talked with Bob Maggiore, newly-named CMO for the Adidas Group’s TaylorMade Golf subsidiary, about the challenges and benefits of keeping customers buzzing about your products year-round