2012 with all its unknowns is looming. Let’s take a look at three tops trends that will affect promotion marketing.

It is no surprise both list brokers and marketers are gearing up for the 2012 Election. Donor and voter lists are being evaluated as marketers prepare to get the word out for political parties and hopeful candidates. Will text messaging be part of the mix?

Prices for many categories of lists continue to drop from last year's levels as a result of the overall economy and other factors, according to Worldata's just-released Fall 2011 List Price Index.

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Performics recently released its "Social Shopping Study: Participant Behaviors & Preferences on Social, Shopping and Deal Sites.: Contrary to popular belief, the study found that men more frequently take part in shopping activities via social networks, shopping sites and deal sites than women do. However...

In its 2011 Advertiser Intelligence Report titled "Digital Video Advertising: Removing Barriers Equals Greater Opportunities," Casale Media shares the findings of research conducted by Advertiser Perceptions in October that got responses from more than 150 media buyers, managers and planners at...

Marin Software recently shared a white paper titled "The Online Marketer's Guide for the Holidays: Ten Tips for a Successful 2011." It aims to put the 2010 holiday season into perspective and offer best practices for the 2011 holiday season.

Here is a performance marketing pop quiz. What is the difference between one who does SEO and one who does PPC? The former is likely to not mind the label affiliate, while the latter will say they are anything but. The distinction sounds...

A little over a month ago during Daily Deal Summit West, Brian Lee took the stage for a fireside chat. For those in the LA startup scene, Brian has taken on almost cult like status. Not many people have had the success to disrupt an industry and create a...

Auditude released its "Auditude Video Monetization" report, which looked into how content type, length of video stream, ad format and placement affect viewers' response to video ads. The company researched a sample of more than 11 billion ad impressions through its video ad serving platform.