November 2011 - Page 5 of 7

U.S. Claims 47% of iOS and Android App Sessions in October; China Quickly Rising in App Prominence

The U.S. alone claimed nearly half of the worldwide distribution of iOS and Android app sessions, according to Flurry. But it should be noted that China is a rising star in the world of mobile apps.

The Week in Review

Headlines from the industry.
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Facebook Was the Most Engaging Web Brand in September

According to the latest figures from Nielsen, Google remained the top Web brand by total unique visitors in the U.S. in September. However, Facebook remained the most engaging Web brand by time spent per person.

SEO Has the Biggest Impact on Lead Generation

Webmarketing123 recently released its “2011 State of Digital Marketing Report”, which surveyed more than 500 marketing professionals on the topics of SEO, PPC and social media marketing. Among the findings in the report is that SEO plays the most important role in lead-generation goals for B2B and…

Agencies

What List Niches Will be Hot in 2012?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What list niches are likely to be hot in 2012?

Agencies

Amex’s “Small Business Saturday” Is Back and Bigger Than Ever

Last November, American Express OPEN spent exactly two and a half weeks pulling together its first “Small Business Saturday” campaign. The merchant services division of Amex leveraged primarily Facebook and a few brand partnerships to set up a program rewarding cardmembers for carving out time between Black Friday and Cyber Monday to shop their independent local stores.

Agencies

Clorox Community Has Fun with Toilet Training “Oops” Moments

Clorox has a new online communities, a place where moms can share “bleachable moments” through a contest that tackles life’s “Yuck + Oops” moments.

Email

The Importance of Monitoring Email Inbox Placement

The inbox placement metric takes deliverability one step further by looking at actual inbox activity. Did your message go into the spam or junk folder? Was it delivered in a timely manner? This information is crucial for many brands…

Email

Tips for Better Holiday Email Marketing Campaigns

Fortunately for retailers working to increase their percentage of the estimated $873 to $877 billion in total holiday sales, setting up email marketing for holiday shoppers takes less time than it does to untangle the lights and unpack the ornaments. Here’s some tips to put together an effective holiday email campaign.

Mobile

QR Cat Diverts Applebee’s Lunchers, Drives Traffic

One of casual dining chain Applebee’s largest franchisees has seen strong traffic growth in recent months with a 14-minute lunchtime guarantee. And one of the most popular parts of that campaign is a talking cat at each table—courtesy of a clever QR code—that helps keep diners entertained before the food comes.