Topic

Month: November 2011

  • Agencies

    Atout France Uses E-Miles for American Connection

    French tourism development agency Atout France is testing creative approaches, exploring the viability of offering travel to unsung regions and even building its social media activity through its work with e-Miles.

    E-Miles’ online forum puts client’s messages in front of an opt-in database of consumers, and then rewards participants for interacting with the messages, whether through simply being exposed to them, answering survey questions or providing feedback on the ads.

  • Agencies

    Direct Mail Campaign Promotes Home Value Insurance

    Home price insurance firm Home Value dropped a one million piece mailing in late October, targeting homeowners in areas where home values have declined at least 15% in recent years.

  • Agencies

    Promoting Healthy Products and Lasting Loyalty: 4 Case Studies

    This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support to maintain loyalty.

  • Agencies

    The Right Way to Grow Your Email Subscriber Base

    Many marketers wrestle with how to best grow their email subscriber lists. There are plenty of options, but they all have different pros and cons—and sometimes even legal consequences. From worst to better, here’s a quick rundown on some of these tactics and the pluses and pitfalls of each.

  • Facebook Was the Most Engaging Web Brand in September

    According to the latest figures from Nielsen, Google remained the top Web brand by total unique visitors in the U.S. in September. However, Facebook remained the most engaging Web brand by time spent per person.

  • SEO Has the Biggest Impact on Lead Generation

    Webmarketing123 recently released its “2011 State of Digital Marketing Report”, which surveyed more than 500 marketing professionals on the topics of SEO, PPC and social media marketing. Among the findings in the report is that SEO plays the most important role in lead-generation goals for B2B and…

  • U.S. Claims 47% of iOS and Android App Sessions in October; China Quickly Rising in App Prominence

    The U.S. alone claimed nearly half of the worldwide distribution of iOS and Android app sessions, according to Flurry. But it should be noted that China is a rising star in the world of mobile apps.

  • Android Leads Smartphone Platforms in Market Share, iOS Leads in Mobile Web Traffic

    While Google’s Android mobile OS might continue to grow its market-leading share of the smartphone platform market, Apple’s iOS holds a mighty lead when it comes to mobile Web traffic.

  • Neverblue Unveils Revamped Website and Logo

    Victoria, BC, November 9,2011: Neverblue, a premier global lead generation company, announced today that it has launched a new website and logo to better reflect the company’s current offerings and international reach. The new look encapsulates…

  • New ASI Study Shows What Buyers And End-Users Really Think.

    New ASI Study Shows What Buyers And End-Users Really Think. First study to tell suppliers and distributors if they’re delivering the right products