October 2011 - Page 8 of 11

Winn-Dixie’s Reward Lures Loyal Shoppers with Fuel Perks

Winn-Dixie has found itself a niche in Fuel Perks that has increased store trips and basket ring while at the same time earning it thousands of new customers.

Agencies

Primer on Using U.S. Voter Data

If the previous major election years are any indication, this will indeed be a busy time for database marketers. Here’s a primer on the nuances of actual voter registration records, versus overlayed consumer files.

How We Use Social Media

Recent numbers from NM Incite, a Nielsen/McKinsey Company, offers some insight into why U.S. social media users visit these sites.

According to the research, the top driver of social media use is to find/maintain…

VEVO and Warner Music Are the Top YouTube Partner Channels in August

According to new official metrics unveiled by comScore, VEVO was the top YouTube partner channel in August. Meanwhile, Google Sites remained the top U.S. online video content property, while Hulu led the way in terms of video ads viewed.

Google Loses and Bing-Powered Search Gains in August; ‘Facebook’ Dominates Search Terms

Google-powered search saw a month-over-month decline in market share in August, while Bing-powered search saw an increase, according to Compete. Meanwhile, separate data from Hitwise shows that “facebook” pervades the top search terms.

Internet Ad Revenues up 23% in the First Half of 2011: Search, Display, Referrals Are up

According to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US), Internet ad revenues rose to record levels in the first half of 2011. The year-over-year-growth was the fastest it’s been since the first half of 2007.

The Visionary Dilemma

At some point in the future, October 5th will be called Steve Jobs day, and millions around the world will go to work in jeans and a black turtleneck in memory of a man that less than .0000001% of the population has ever met but seemingly 99% of the population has an immense feeling of adoration. His…

F’in Fraud

For all the crap that we occasionally dish on the CPA network space, one thing we hopefully have never intimated is that running a network is easy. While we have no shortage of people who enter the space with no experience only to find ways to make impressive money, once they make the plunge to running a…