Month: October 2011

• Q&A: Cloud9’s Tracy Eiler on B2B Tech Marketing Challenges

  Chief Marketer recently talked with Tracy Eiler, CMO of sales pipeline application provider Cloud9, on the current challenges facing marketers of B2B technology.

• Agencies

  Connecting With Prospects and Customers on LinkedIn

  How can you make the most of LinkedIn to build your business’s social profile

• Telephone Screening Helps Motorola Identify B2B Leads

  Outsourcing the time consuming task of screening prospects by phone has helped Motorola’s Passive Optical LAN (POL) division generate potential leads for its reseller network.

• Mobile Phones and Tablets Drive 6.8% of U.S. Digital Traffic in August

  According to a wealth of new data from comScore, non-computer traffic for the U.S. was nearly 7 percent in August, with the majority coming from mobile phones. The report also found that nearly half of tablet owners made or completed a purchase on their tablets.

• Online Shopping Will Be More Important to Consumers This Holiday Season

  According to a survey from The NPD Group, consumers will look more to online shopping this holiday season, as overall spending looks to be about the same as it was last year.

• Two-Thirds of Consumers Think Location-Based Coupons on Mobile Devices Are Convenient and Useful

  Recent survey data from Prosper Mobile Insights reveal how consumers see location-based coupons, security issues with locations being tracked, and where smartphones and tablets are used, among other things.

• Cliff Notes – the World according to Thomas Friedman

  As one who write multiple articles per week and has done so pretty much fifty weeks per year for the past six years, it is hard not to admire professional writers like Malcolm Gladwell, Seth Godin, and Guy Kawaski who have not only a seemingly…

• The Cult of MLM

  Sometime in 2002 we took a meeting with a former co-worker to discuss the online space. Instead of discussing the online space, though, it became a pitch to join them in their multi-level marketing business. In MLM parlance, it meant becoming part of…

• The Week in Review

  Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

• Shorter Facebook Posts Get Higher Engagement Rates

  A report from Buddy Media Platform titled “Strategies for Effective Facebook Wall Posts: A Statistical Review” highlights some findings about what works well for Facebook posts. Among the findings are that shorter posts get higher engagement rates, full-length URLs work better than shortened URLs and…