October 2011 - Page 5 of 11

Trimming 2.5 Million Game Plays into Quality Leads: Travelocity

Travelocity let its “Roaming Gnome” fade from view over the last year or so, but as it soon found out, its customers didn’t agree. That led to the brands largest promotion to date, the “Roaming Gnome?”

Marketing: From Money Pit to Money Maker

Top executives regularly invest in marketing to boost their company’s bottom line, but too many of them don’t actually believe their expenditures pay off. Why? Because while marketers are adept at telling stories that sell their company’s products or services, they often fail to tell stories about how their efforts are critical to improving sales and customer retention, and about how much money they generate for their organizations.

Social

For the File: Tips for Incorporating Content in Promotions

Planning a promotion or marketing campaign where content plays a role? The following will help keep you on course and hopefully provide some food for thought:

Chief Marketer Listline October 17

This week’s selection of lists new to market, from Chief Marketer and NextMark.

Agencies

Digital Fuels Ad Spending Growth in 2012: MagnaGlobal

While it’ll be hard to characterize advertising spending as full speed ahead in 2012, at the very least it won’t be moving in reverse. U.S. advertising revenue for media owners is forecast as increasing from a projected $173.54 billion in 2011 to $178.50 billion in 2012, according to new research by MagnaGlobal.

Agencies

Highmark Increases Response With Revamped DM Strategy

Health insurer Highmark has enrolled thousands of new members and reduced marketing costs by more than 60% by streamlining its direct response initiatives.

Agencies

Broker Roundtable: Potential Legislation Restricting Marketers

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With the election year coming up, how much more restrictive legislation do you foresee that could affect marketers?