October 2011 - Page 4 of 11

16% of Online Shoppers Always Look for a Coupon or Coupon Code

A recent poll conducted by Ipsos Public Affairs on behalf of Offers.com reveals that nearly half of U.S. adults plan to cut back on their holiday-shopping spending this year compared to last year. The poll also found that many adults aren’t taking advantage of online coupons to help with their…

The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

The Groupon Forest Through the Trees

Mixing way too many metaphors, we’re starting to see the light at the end of the tunnel for the group buying space. When we look back to 2009, we had very few entrants. Then, the number of entrants simply exploded. It’s not surprising, though, as once…

Life in A Transparent World

Every industry has its secrets, its tricks of the trade, those skills, places, or people of which some people have knowledge and others don’t. These trade secrets have played a particularly large role in the success of many in the performance marketing…

Agencies

Mailers: Rate Hike Won’t Help USPS

Mailer groups are thankful for the just-announced small postage increases but don

Agencies

5 Steps to Improve Your Loyalty Program

We all know that the cost to acquire a new customer is five to seven times greater than the cost to keep an existing one. Yet, a mistake that many companies often make is not actively engaging and rewarding their current customers. Here are five simple steps to keep those programs humming.

Agencies