Topic

Month: July 2011

  • Paid Search: 12% Year-Over-Year Growth in Q2 2011

    According to IgnitionOne’s “US Online Advertising Report” for the second quarter of 2011, U.S. online advertising spend in the second quarter showed strength across all channels despite larger economic uncertainties.

  • Agencies

    Broker Roundtable: Improving Operating Efficiencies

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How could the list industry further improve operating efficiencies?

  • Email

    Specialized Bicycles Rides Social, Email to Improved Customer Service

    A social media presence heavily focused on customer service has helped Specialized Bicycles reduce support costs and connect with cyclists around the world.

  • Email

    Best Practices: Treat Your Email Recipients Like Customers, Not Strangers

    Want to get a positive response to your email communications and insure they get delivered? Then make sure you’re treating your recipients like valued customers.

  • Agencies

    Kimberly-Clark Lets Walmart Shoppers Use Mobile to Win “Cars 2” Merchandise

    Paper products brand Kimberly-Clark is sending Walmart shoppers on a mobile-fueled race through the aisles with a promotion that taps into the appeal of Disney Pixar’s "Cars 2" animated feature.

  • Agencies

    Uni-ball Leaves Broadcast Behind for Social, Retail Campaigns

    Uni-ball has typically been a broadcast kind of brand, running TV spots to show how its pens are better than its competitors—in both price and performance. But the brand has made a major change this year, migrating all of its spending on broadcast media to a social and digital program, supported by an overarching national retail promotion.

  • SPENDING SMARTER

    As each dollar a marketer spends becomes ever more important, utilizing data to spend smarter has become vital. Utilizing and relying on data can help

  • IDEA TO STEAL:

    At IndyCar racetracks across the country, a new fan village unifies and coordinates sponsor activities, with help from experiential agency Marketing Werks.

  • NIVEA TOPS THE CHARTS

    As part of a $1.5 billion year-long campaign to celebrate its 100th birthday, Nivea has partnered with Rihanna and her hit song “California King Bed.” Consumers who purchase

  • RIDING THE ETAILING CURVE

    Let’s face it: Shoppers are staying home. The combination of $4 or more for a gallon of gas and the rise of online shopping is negatively impacting store trips