Topic

Month: July 2011

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • 72% of Marketers to Increase Mobile Advertising Budgets

    A new report commissioned by the Interactive Advertising Bureau and conducted by Ovum reveals that nearly three-quarters of key ad spend decision-makers expect to boost mobile advertising budgets in the next two years.

  • Facebook Ad CPCs Increased 22% in Q2 2011

    Efficient Frontier’s “Global Digital Marketing Performance Report: Q2 2011” reveals that search spend growth in the second quarter slowed down from its pace in the previous quarter. It also found that Facebook ad cost per click (CPC) significantly increased quarter-over-quarter.

  • Komli Media Acquires ZestADZ, Leading Mobile Advertising Platform

    Mumbai, Tuesday, July 19, 2011: Komli Media, Asia Pacific’s leading digital media technology platform, today announced the acquisition of ZestADZ , a leading mobile advertising platform. With this acquisition, Komli Media becomes the first digital media company in the Asia Pacific region to offer a full…

  • Search Landscape Remains Steady in June; Google Continues to Dominate Mobile Search

    The latest figures from comScore shows a search landscape that remained mostly unchanged in June. Separate numbers from StatCounter show that Google continues to dominate the mobile search realm.

  • Agencies

    The Case for Keeping Order Forms in Print Catalogs

    More than half of all catalog orders are now being placed online. Not surprisingly, this has led to many marketers eliminating order forms from their print catalogs. But such a move shouldn’t be based solely on saving money or on the percentage of mail orders received. There are other factors to consider.

  • Theme Guide

    Displays standard classes and demos. It also acts as a library where we can find reusable classes instead of making new ones.

  • Agencies

    P&G Coupon Redemption Triggers Donations to Aid School Dropouts

    When people across America receive Procter & Gamble’s “Give Education brandSAVER” in their newspapers, they will find a note from Grammy Award-winning recording artist John Legend.

  • Agencies

    Optimizing Loyalty Across Multiple Channels

    Providing a consistent retail experience across multiple channels is still a relatively elusive reality in shopper opinions. But it’s not just customers who are feeling this way.

  • Social

    What Social Network Matters for Your Brand

    We all realize the importance of social networking in marketing, but what sites should your brand use?

    According to the S-Net (The Impact of Social Media) study, LinkedIn now boasts the title of “most important social network.” This survey by ROI Research, Inc., sponsored by Performics, surveyed 2,997 active social networkers to discover that 59% consider having a LinkedIn account to be the most important. Fifty percent of respondents visit the site weekly, while 20% visit it daily. So your company should get onboard with LinkedIn, right?