There’s a world of difference between using a mobile device to beam messages at a target, and using it to initiate dialog. When Volkswagen chose to engage car enthusiasts, rather than simply expose them to its messages, interest in a new model rose dramatically...
Tecate, is now the largest beer brand to sponsor boxing matches in the U.S. and this summer it is ramping up that partnership with a Facebook promotion.
Tweaking creative to get to the point—and not offend customers—has helped dietary supplement marketer Uni Key boost sales and Facebook fans via email.
JACK MORTON WORLDWIDE: has been named agency of record for General Motors for brand experiences to provide the strategic, creative, design, planning and activation services
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...
MeritDirect has renamed its List Management & Interactive Services operations as Data and Media Services. Rob Sanchez, president of List Management & Interactive Services, retains his title within the new unit.
If you don’t know where your beach is, real or imagined, Corona will help you find it. It’s latest program, “Find Your Beach,” uses social and mobile to encourage people to dream up their own beach setting as opposed to just enjoying the tranquil beach images Corona has conjured up for years.
Learn three things that customers don't want from your loyalty programs
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: Who do you think should control marketing databases, marketing or IT? Why?
