Topic

Month: April 2011

  • Spend on Digital Video Advertising Set to Rise 22% in the Next 12 Months

    A survey recently released by the Interactive Advertising Bureau (IAB) shows, among many things, that advertisers see audiences respond better to digital video advertising (DVA), and that online video is seen as more trackable, targetable and less expensive.

  • Mobile Ad Networks: $794 Million in Media Spend in 2010

    According to AccuStream Research, $794 million in media spend was generated by mobile advertising networks across the globe in 2010.

  • When to Tweet, Email, Facebook and Blog

    A webinar presented by HubSpot reveals a wealth of information regarding when to update your Facebook status, post tweets, publish blog posts and send out emails. One common takeaway for all these activities: do it more often.

  • Nearly 25 Million U.S. Mobile Subscribers Watch Video on Mobile Phones

    According to recent numbers from The Nielsen Company, nearly 25 million U.S. mobile subscribers watched video on their mobile devices in the fourth quarter of 2010, up more than 40 percent from the same quarter in the previous year.

  • The Week in Review

    Headlines from the industry.
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  • Agencies

    Promotional Product Ideas for Seniors

    So you’re in the hunt for promotional products suitable for seniors. A list pulled from a conversation on Linkedin among industry professionals searching for just such items turned up the following:

  • Agencies

    Hilton HHonors $25 Million Rebranding: Q&A

    Hilton has put $25 million toward rebranding its loyalty program hoping to change the perception of hotel marketing among travelers. The basic premise moves the messaging from earning and redeeming miles, to visions of breathtaking images of wondrous, magical places awaiting unforgettable experiences.

  • Agencies

    A Slice of Pizza, Topped with Adult Swim

    Pizza Hut and the late-night television network, Adult Swim, can expect some pretty kooky video submissions, as entrants in the “Fan-Made Contest” are asked to play out their favorite pizza moments on video. Those videos are being submitted to Adultswim.com/fanmade with the favorite appearing in a customer commercial for Pizza Hut this summer. The winner also gets an all-expense paid trip to watch the spot be filmed.

  • Agencies

    Smartphone App lets Valpak Put Coupons on Your Real-time Street

    Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com Web site, rolling out its own branded mobile apps

  • Email

    How an Off-E-mail Multiplier Can Show Your Real Email ROI

    Many people do not understand how valuable e-mails are. When management attempts to measure the importance of e-mails to the organization, they typically look at the revenue generated in the shopping carts of the e-mails. It usually comes to about 3% of total revenue. Nice revenue, but nothing to write home about. They are really missing a lot.