April 2011 - Page 5 of 11 - Chief Marketer

Email

Email Timing: Consider Mailing on the Weekend

On behalf of Hubspot, social media specialist Dan Zarella looked at over 9.5 billion emails sent using MailChimp, analyzing clickthroughs, open rates and what times of day/week worked best.

Agencies

I Spy a Dog

Scholastic and its “I Spy” brand celebrated 20 years last week with an event in New York City around the classic cadence of riddles and clues that are found among the pages of the beloved series.

Agencies

One Rotten QR Code Can Spoil the Whole Bunch

It was February when rapper Lupe Fiasco twittered his large base of followers that something big would happen in New York’s Union Square on a certain day. About 2,000 fans gathered, most expecting to see Fiasco perform, but were instead greeted with a …

Revamped Order Page Boosts Fragrance Direct Orders By 23%

Shopping card abandonment frustrates online marketers to madness: The prospect has been reeled in, the desire for an offering is clearly there, and the selection has been made. Yet customers still walk away at the last possible second.

Agencies

Deal Sites Driving Down E-Mail List Prices: Worldata

The growing popularity of online daily deal sites are contributing to a decline in consumer e-mail list prices, according to Worldata’s just-released spring 2011 list price index.

Chief Marketer Listline April 18

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

Agencies

Why Marketing Should Control the Marketing Database, Not IT

I have been a direct and database marketing consultant since 1984. In all that time, one consistent verity is that most internal information technology departments think they can – and should – be responsible for the marketing database. In many instances, the IT department has no idea what it is talking about.

Agencies