Topic

Month: April 2011

  • Agencies

    Social, Email Help Nature Conservancy Pull Together Picnic

    Social media, email and partnerships helped The Nature Conservancy “take the planet out to lunch” with a global picnic to raise awareness of the nonprofit on Earth Day.

  • Agencies

    Social Coupons Add Mobility for Real-time Deals

    As the separate successes of Groupon and LivingSocial have shown, people are hot for deep discounts on local purchases from dining to sky-diving to laser hair removal. In most cases, those deals are bought on the Web or over an app and delivered via email; they usually stay available for 24 hours and can be redeemed inside a pretty open window of a few months.

  • Mobile

    Soap.com, Diapers.com Roll Out Smartphone Apps that Work Offline, Too

    Mobile commerce is often great in theory and hideous or frustrating in practice. Not only are the screens small, the product shots hard to see and the checkout pages difficult to type into

  • Email

    Data Helps Indiana Tourism Org Boost E-mail Relevancy

    Killing the print edition of its visitors guide may have been the best database-augmenting action Indiana’s South Shore Convention and Visitors Authority ever took. In doing so, the group put itself in a position to deliver better-qualified leads to its member organizations by focusing on online communication.

  • Chief Marketer Listline April 25

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • Agencies

    Broker Roundtable: How Will Changes in the Census Affect the List Biz?

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What effects are demographic changes in the U.S. Census having on the list industry?

  • Search Engine Marketing Industry: $19.3 Billion in 2011

    The “State of Search Marketing Report 2011” was recently released by Econsultancy in association with SEMPO.

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • Mobile Barcode Scanning Grew More Than 800% in Q1 2011

    The third edition of the Mobile Barcode Trend Report for Q1 2011 was recently published by ScanLife. It showed significant growth in barcode scanning, in terms of active users, app downloads and total scans.

  • FTC’s Smackdown on Affiliate Marketing

    Just days after ad:tech San Francisco, digital marketers that were riding high with justified optimism are now faced with a jolting reminder of the importance of legal compliance. On April 19, 2011, the Federal Trade Commission (the “FTC”) moved to stop…