Annual Interactive Marketing Survey: More Tools, More Tryouts
This year's Chief Marketer Interactive Survey suggests that marketers aren't waiting to try new tricks to capture online attention
This year's Chief Marketer Interactive Survey suggests that marketers aren't waiting to try new tricks to capture online attention
As you may be aware, the U.S. counted people last year. And as a marketer, you might want to take a peek at the 2010 census data to sure you are on track when it comes to the distribution and demographics of the people you spend your money to reach.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How much has the quality of datacards improved in recent years? In what areas are they still lacking?
Fanta may want its consumers to be “Less Serious,” but the bright and bubbly soda brand is very serious about unleashing its most unified and largest global marketing program to date aimed directly at teens and moms.
Can a 90-year-old brand with a name that evokes both your great-grandfather's mass medium and a backyard shed get hip? Fort Worth-based RadioShack thinks so