April 2011 - Chief Marketer

Oh, My God– They’ve Tracked Kenny!

Apparently two things are inevitable when you cover new marketing technology as much as I do. First, you become attuned to the point at which technical explanations no longer make sense, and you have to look for help in dumbing it down to their …

Social

Facebook Advertising Offers Real, Measurable Results

Facebook is commanding an ever-increasing piece of advertising budget pies, thanks to the measurable results it provides marketers in terms of new fans and website conversions. While Facebook’s auction-based bid and cost-per-click pricing structures are similar to Google’s, they are much more valuable to marketers for a few key reasons—namely, the interest-based targeting, immediate gratification opportunities and the potential for viral activity they offer. Here’s how each of these serve marketers:

Agencies

Schick Quattro Tour Evokes Shaving, Sans the Shower

The Grove in Los Angeles makes it the perfect spot for the Schick Quattro for Women Disposables razor brand to kick off its mobile marketing tour on Saturday.

Agencies

New Research on Manufacturer and Retailer Rebate Programs

Rebate programs are a large part of the marketing mix for both retailers and manufacturers. A new study has found that 50% of retailers and almost half (48%) of manufacturers use the programs as part of their customer loyalty and promotions mix.

Agencies

Make Sure You Use Your Data Properly

Years back I had a job as a marketing director at a business-to-business cataloger. They mailed, without great results. They couldn’t figure out why.

Agencies

Broker Roundtable: Mobile Devices and Data Collection

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How does the increasing sophistication of mobile devices affect data collection?

Warmer Weather Brings More Traffic to Travel, Home Improvement and Green Sites

The month of March meant good things for websites that had something to do with the areas outside of our homes, according to the latest figures released from comScore.

The This For That

One of the best guilty pleasures, not to mention one of the best products we have ever come across, is Angel List. In fact, we can’t decide which part we like more, their unique coverage or the fact that their own iterative innovation is a living playbook for…

Transferability

There is an area in Los Angeles where the major aerospace companies have their headquarters. Three buildings sit right next to each other, all of them within a stones throw of Los Angeles International Airport. If you work in aerospace, you…