Month: March 2011

• News Brief: Alcone Marketing Group

  ALCONE MARKETING GROUP: has hired Michael McMahon as executive vice president, Shopper Solutions.

• Agencies

  Amex Launches Cardmember Deals via Foursquare Check-ins

  American Express is taking a new swing at burnishing both its youth appeal and its loyalty with current cardmembers, and it’s choosing the location-based social platform Foursquare to do so

• Social

  Aunt Jemima Employees Star in Viral Video: Q&A

  A contest at a plant in Jackson, TN, that makes Aunt Jemima frozen waffles, pancakes and French toast, led to three employees starring in a video filmed at the plant and documenting how the products are made. The first video in the series of three was posted Feb. 17 on Facebook and had 33,000 views within 24 hours. Viewers could also download a $1 coupon. Andy Reichgut, a vice president of marketing for Pinnacle Foods, which manufacturer’s Aunt Jemima products, gives us the scoop on the program.

• Agencies

  Trade Show Giveaways 101

  Here are a few tips to help companies make their tradeshow giveaways—and, by extension, their brand—exciting and memorable.

• Mobile

  How Small Businesses Can Get Into the Mobile Game

  There’s no single foolproof approach or strategy for using mobile platforms. And there’s no strict format for the sites and apps one can create. There is, however, a quickly-evolving list of best practices, not to mention, a few guidelines for deciding which property-type makes the most sense

• Email

  Web Conferencing Firm Drives Social Traffic With Email

  An eye-catching subject line helped 3-D Web conferencing firm Proton Media to drive people back to their site and blog.

• Agencies

  Using Postal Techniques to Find a Better Way to Test Email Lists

  When my firm first began renting email lists for clients about two years, my initial experiences were pretty good.

• Agencies

  Kmart, Other Brands Test Geo-located Text Messaging with AT&T ShopAlerts

  Some big names in both retail and consumer goods are partnering with wireless carrier AT&T to test the impact of text messages that send themselves automatically when customers

• Mobile

  Mobile App Puts the New Mini Cooper in Your Parking Space

  If you’re having a hard time visualizing a relatively roomy, four-door, all-wheel-drive Mini automobile in the real world, BMW-owned automaker Mini USA understands your confusion

• Chief Marketer Listline March 14

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …