March 2011 - Page 3 of 11 - Chief Marketer

Broker Roundtable: How important are PURLs becoming as a data source?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important are personal URLs (PURLs) becoming as a source for gathering data on customers and prospects?

Agencies

Why Customer Lifetime Value Matters

It would be wonderful if every time you advertised, you generated enough new business to pay for the advertising cost. But in the real world that hardly ever happens.

Why Tablets Are Big Business

One look at Apple’s sales figures make the above point almost moot. Whoever guessed that they would sell millions upon millions was certainly better than us at guessing the demand. A quick search showed an article which estimated that Apple…

Cost per Thousand Butts? The Quest for Real-time Deal Optimization

Groupon and LivingSocial receive the type of press coverage that most businesses could only dream about. Literally not a day goes by where one if not both aren’t in the news. Sometimes you get the feeling that the companies wouldn’t mind if some of…

Mobile Search Market: $901 Million in 2010

How big is the mobile search market? Well, according to Research and Markets, the market was $901 million big, equivalent to about 3 percent of total search revenues.

Google, the Largest Online Video Property in February, Plans to Broker Video Ads

Google is creating a video marketplace within its DoubleClick Ad Exchange, according the company’s vice president of product management. This would mean that Google would become a middleman for selling ads on the Internet, similar to what it does now for display ads.

Spending on Internet Display Ads Rose 9.9% in 2010

According to Kantar Media’s latest figures, ad spending in 2010 increased nearly 10 percent year-over-year in 2010.

Nearly Half of Mobile Searchers Made a Mobile Purchase in the Last Six Months

A new study from Performics, conducted by ROI Research Inc., found that nearly half of mobile searchers have made a mobile purchase in the last six months. Other findings from the report show mobile search’s increasing importance in information-gathering and purchase purposes.

Direct Agents Digital Marketing to Sponsor Daily Deal Summit

New York, NY- Leading performance-based digital marketing agency, Direct Agents, is proud to announce that they will be sponsoring Daily Deal Summit, an event focused on the future of commerce and customer acquisition. Taking place in New York City on April 6, 2011, Direct Agents will…